International Wine Guild Blog

International Wine Guild in the News

Filed Under: News

The International Wine Guild was recently featured on Fox31. Check out the video below!


Our Partners in China

Filed Under: NewsClaude in Hangzou

I recently returned from a 3 week trip to Hangzhou, China (about 110 miles SW of Shanghai) where we are working with the Hangzhou Wine Culture Center to teach IWG courses and seminars in China. I was there from June 28 through July 18. I posted a daily blog on my trip, which you can still go and read.

I did a 'train-the-trainers" session and certified five new Guild instructors. They are shown in the picture, from left to right, is Joyce Wu, Sara Chen , me, Dr. Marcus Lim, Jane Soon and Heren Huang

They have been very busy and have already taught two Guild Certification Seminars since my return. The green jacket is their uniform as an instructor - Dr. Lim is an avid golfer - the green color matches the Masters jackets.

Visit their website!


Claude in Hangzou

How to Beat the Recession

Filed Under: News

According to the Wall Street Journal, wondering how to recession proof a career is a concern for many people today. This is a result of the current state of the economy and the high unemployment rate in this country. Waiting for the economy to recover is one option - actively doing something to improve your 'marketability' and job skills is another, arguably more attractive, option. We couldn't agree more.

Enrolling in a continuing education program or course provides the best opportunity to learn the latest trends in a career field, along with improving your current employment skills. This is important regardless of trying to recession proof a job or not. Employers often retain employees who are aware of the latest industry trends, which facilitate increased productivity and improve the bottom line. Continuing education programs, like all of the Certification and CE programs offered by the Guild, that are designed to increase career skills are the path to job security in a recession or even during non-recession periods.

When people hear continuing education, they often immediately think of college. Pursuing a bachelor, master's, or other degree is not always the answer. Consider a certificate program or a single CE course designed to improve employment skills. For example, completing a wine certification program increases your value to an existing or potential employer - a job related certification may make the difference between whether you or another employee is being laid off.

A recessionary time is also a good time to prepare yourself for a career shift or to start a new business. In either case continuing education may open up a whole new set of opportunities for you. A lot of people have learned to use this to their advantage and turned it into an entrepreneurship, having started their own business and experienced more financial freedom than with their last employer.

If wine is a passion or avocation you would like to make your vocation we have technical and business courses to prepare you to change careers or start a new business.

Start winning the game of life. Create your own destiny - we can help.


A Few Surprises in the Latest Wine Data

Filed Under: News

The most recent data on wine growing, making and consumption has recently been issued. This data is a five-year rolling average; the most recent data is for the 2004-2008 period. Data is released every other year. Most of this data, except where noted, is from the Beverage Institute as well as the Tax and Trade Bureau (TTB) of the US Department of the Treasury.

These wine statistics are carefully scrutinized by many in the trade. Market decisions are made based on this data and national pride is at stake.

Per Capita Consumption Overall, wine consumption is up 3.5% across the globe - from 6.255 billion gallons to 6.472 billion gallons per year. Per capita consumption does not take into account drinking age.

However, per capita consumption by country is always very interesting. Here are the top 10 countries (and their % change since the last report) - be prepared for a few surprises:

  1. Vatican City State - 17.6 gallons per person (down 0.1%)
  2. Norfolk Island - 15.2 gallons per person (down 1.3%)
  3. France - 14.1 gallons per person (down 2.5%)
  4. Luxembourg - 13.9 gallons per person (down 4.9%)
  5. Andorra - 13.7 gallons per person (down 17.8%)
  6. Italy - 13.2 gallons per person (up 2.8%)
  7. Portugal - 11.7 gallons per person (down 4.3%)
  8. Slovenia - 11.6 gallons per person (up 46.7%)
  9. Falkland Islands - 11.1 gallons per person (up 63.9%)
  10. Croatia - 10.9 gallons per person (down 0.3%)

Where does the United States fit in? We are number 57, at 2.56 gallons per person (up 14.5%); we were #61. Worldwide average - 1.2 gallons per person (up 3.5%) for 223 reporting countries.

Total Wine Consumption This is the total consumption, per country, in millions of gallons of wine. While per capita consumption provides a clear picture of how much wine is being consumed each year by an individual, this category provides similar data for the entire country. Whereas size of country has no impact on the ranking for per capita consumption - in this category the total population of each country has a major impact. All 223 countries (territories, states, etc.) in the world are tracked.

  1. France - 1,360 million gallons (or 1.36 billion gallons)
  2. Italy - 769 million gallons
  3. United States - 762 million gallons
  4. Germany - 525 million gallons
  5. China - 375 million gallons
  6. Spain - 351 million gallons
  7. United Kingdom - 306 million gallons
  8. Argentina - 282 million gallons
  9. Russia - 281 million gallons
  10. Romania - 148 million gallons

The top 10 wine consuming countries represent 72% of total wine consumption. . Sometime in the next 5 years the US should become the number 2 consuming country in the world.

The United Kingdom is probably the most fascinating - it is #7 in consumption, yet only #58 in production (1.5 million gallons); that means the Brits import a staggering 99.5% of the wine they consume. (Of course, they have been importing at that level for the last 1000 years.)

Total Wine Production This is the total amount of wine produced by each reporting country, also in millions of gallons. This is the number whereby national pride is at stake.

Although consumption is up 3.5%, total production is down by 2.8%. The top 10 countries represent 82% of world production. Only 60 countries are tracked as wine producing countries.

  1. Italy - 1,360 million gallons (up 16.8%)
  2. France - 1,207 million gallons (down 20.4%)
  3. Spain - 971 million gallons (down 12.1%)
  4. United States - 641 million gallons (up 0.7%)
  5. Argentina - 397 million gallons (down 2.9%)
  6. Australia - 389 million gallons (down 2.0%)
  7. China - 383 million gallons (up 23.9%)
  8. Germany - 274 million gallons (up 2.5%)
  9. South Africa - 272 million gallons (up 11.0%)
  10. Chile - 230 million gallons (up 32.7%)

France and Italy trading places is a surprise to many, and a concern to the French. Obviously, the Italians are happy. France has been the leading wine producing country for at least 50 years.

The European Union (EU), comprised of 27 countries with a population of a little over 550 million people, produces 70% of the worlds wine. The top three wine producers in the EU (Italy, France and Spain) represent 48% of the entire world's production. All of the New World and Nouveaux New World combined produce 30% of the world's wine. However, the top three New World countries (USA, Argentina and Australia) represent 19% of the world's total production.

Total Wine Exported This is a much more difficult set of data to find - I am using International Trade Centre data, in the UK, for 2008. The top 10 countries compromise 88% of total world exports.

  1. Italy - 452 million gallons (33.2% of production)
  2. France - 364 million gallons (30.2% of production)
  3. Spain - 316 million gallons (32.5% of production)
  4. Australia - 218 million gallons (56.1% of production)
  5. Chile - 124 million gallons (53.9% of production)
  6. South Africa - 120 million gallons (44.2% of production)
  7. United States - 102 million gallons (15.8% of production)
  8. Argentina - 88 million gallons (22.2% of production)
  9. Germany - 83 million gallons (30.2% of production)
  10. Portugal - 82 million gallons (51.2% of production)

Other interesting facts: Moldovia (#12 on the list of wine exporting countries), exports 29.6% of its production - the taxes from the wine exports provide 15% of the income of the country.

France and the United States are the two key net importers of wine, after the UK of course.

France produces 1,207 million gallons and exports 364 million - leaving 843 million gallons consumed in-country. The total consumption for France is 1,360 million gallons; leaving 38% being imported from other countries (mostly EU countries).

The United States produces 641 million gallons and exports 102 million gallons; leaving 539 million gallons of US wine consumed in the US. The total consumption of the United States is 762 million gallons; leaving 29.2% being imported from other countries, worldwide.


Matthew Reid Testimonial: Executive Chef at Victoria Country Club


I wanted to thank you immensely for an inspiring and perception altering class experience. I am looking forward to the possibility of the August Level Two class so much so, that I can hardly contain my enthusiasm. You and your wife did an outstanding job from beginning to end. I think the most humbling part about the class as a whole was, I can never approach a wine dinner the same.

Your mission with me was a success and I cannot stop thinking about all the new skills I can now employ to better my experiences, as well as my customers. You have a top notch organization and team. I look forward to your continued success and also to more wine education from you & your staff. Thank you very much.
Matthew Reid
Executive Chef
Victoria Country Club

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