If you have the dream of becoming an importer this is a must have book. Deborah Gray gives invaluable insider information and the necessary tools, resources and real-world advice to create a strong business model and a portfolio to match. She details the critical considerations in branding, packaging, pricing, licensing and regulations, shipping, warehousing, marketing, and more.
The book is filled with specific examples of importing triumphs and failures, with particular interest paid to arguably the most important element of business success: acquiring and maintaining effective distribution.