2nd edition. ISBN:978-1-934259-25-2. 2011
This is a must have book for anyone who is interested in developing successful strategies to compete in the New World wine marketplace.
Wine Marketing & Sales covers every conceivable aspect of marketing and selling wine, brom basic theory and principles, to the practical application of sales and marketing strategies in the real-world, brand-saturated marketplace.
This edition covers 100 new pages of new and expanded material, which include broader discussions on importing and exporting, logistical and tasting room management, new legal developments, brand strategies , and current demographic realities.
New chapters detail how to generate greater sales at the retail tier, take advantage of the wine tourism boom, and grab the benefits of Wine 2.0, social networking and viral marketing.